Announcement on SMS Sender Registration Scheme
According to the Hong Kong Association of Banks, starting from 28 January 2024, retail and virtual banks who have joined the SMS Sender Registration Scheme (the “Scheme”)*, which is operated by the Office of the Communications Authority, will use Registered SMS Sender IDs (“Sender IDs”) with the prefix "#" to send one-way SMS messages to their users.
As ZA Bank is a registrant of this Scheme, starting on 28 January 2024, ZA Bank will send you SMS messages with Sender IDs including #ZABank, #ZA Bank or #ZA_Bank. As a warm reminder, if you receive an SMS message without the prefix “#” indicating that it was sent from an unregistered and unknown sender, please always stay vigilant and be cautious of SMS messages from unknown origin. Please do not disclose any information, including personal information and bank account numbers, to unidentified senders, access any hyperlinks in the SMS, or transfer money as requested to avoid suffering any loss. You can also use the “Scameter” launched by the Hong Kong Police Force to assess the risk of fraud associated with the phone number or URL.
If you have any doubts or enquiries, please feel free to contact our 24 x 7 customer service team at +852 3665 3665.
ZA Bank
* The Scheme only applies to local subscribers of services provided by Hong Kong telecommunications service providers (i.e. local mobile users). It does not apply to:
- • SMS messages where customers are expected to give a reply; or
- • Local subscribers of Single-Card-Multiple-Numbers/One-Card-Two-Numbers mobile services provided by non-Hong Kong operators
