ZA Bank becomes first issuer in Asia Pacific to enable Click to Pay with Visa as a standard card feature, transforming eCommerce checkout

• •  Hong Kong’s first and largest digital bank adopts Click to Pay, enabling Visa cardholders to complete online transactions in seconds without manually entering their card details.
• •  With tokenisation technology, payment credentials are more secured, leading to higher authorisation rates and improved consumer experience.  
  

Hong Kong, 1 April 2025 — Visa, a global leader in digital payments, today announced an important advancement set to transform the digital commerce and online shopping experience. ZA Bank, Hong Kong’s first and largest digital bank¹, has become the first issuer in Hong Kong and across Asia Pacific to integrate Click to Pay with Visa as a standard card feature, enabling cardholders faster, seamless and more secure experience at online checkout. The partnership underscores the increasing demand among issuers, acquirers and merchants to prioritise customer satisfaction and improve the overall online shopping experience for customers.

One-click convenience for cardholders 

Click to Pay with Visa offers unparalleled convenience for online shopping, reducing checkout time from minutes to seconds. Registered cardholders can bypass guest checkout, skip form fields, and eliminate the need to remember passwords, all while ensuring their transactions remain secure. They can further enable Visa Payment Passkey using their devices’ biometric capabilities for more enhanced security. Starting today, ZA Card cardholders can enroll for Click to Pay via the ZA Bank App.

Corey Chu, Head of Retail Loan and Card at ZA Bank, said, “We are delighted to deepen our collaboration with Visa by integrating Click to Pay into our card proposition. As the first issuer in Hong Kong and across APAC to launch this payment feature, ZA Bank continues to set new industry benchmarks in fintech innovation. With ZA Card already ranking among the most actively used Visa cards in town, this enhanced checkout experience delivers unprecedented speed, convenience, and security, transforming the way users pay online.”

Vivian Ying, Head of Products, Visa Hong Kong and Macau, said, “Driving innovation is at the core of what we do at Visa. We are excited to partner with ZA Bank, Hong Kong’s leading digital bank, to introduce Click to Pay to their cardholders. This partnership highlights Visa's commitment to creating a secure, seamless, and inclusive payment ecosystem that addresses the evolving needs and behaviours of our consumers, bank partners and online merchants.”

About Visa Click to Pay

Click to Pay is a tokenised solution designed to transform digital checkouts and meet EMVCo standards. It leverages Visa Token Service (VTS) to provide multiple layers of advanced security, enhancing authorisation rates and reducing fraud in digital commerce. By replacing sensitive card information, such as the 16-digit Primary Account Numbers (PANs), with tokens, VTS can reduce fraud by 58% ² and increase authorisation rates by an average of 2.5% ³ across the region, compared to PAN-based card-not-present (CNP) transactions. Click to Pay with Visa simplifies the checkout experience for customers—it’s like contactless payments in-store, but for online shopping.  

Click to Pay with Visa is currently available for issuers to implement in 12 markets across Asia Pacific, including Australia, Hong Kong, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore, Taiwan, Thailand, the Philippines and Vietnam. Major payment service providers in the region, including AsiaPay, and a wide range of merchants are enabling Click to Pay. Consumers can now enjoy enhanced checkout and payment experiences at their favourite shops or merchants, from airlines, hotels, event ticketing and more.

Please click here to download the high-resolution images.

Corey Chu, Head of Retail Loan and Card at ZA Bank (Left) and Vivian Ying, Head of Products, Visa Hong Kong and Macau (Right) announce the launch of Click to Pay. ZA Bank has become the first issuer in Hong Kong and across Asia Pacific to integrate Click to Pay with Visa as a standard card feature, enabling cardholders faster, seamless and more secure experience at online checkout.

— Ends —

Notes to editors:

1. 1. As the first digital bank (previously named “virtual bank”) to launch in Hong Kong, ZA Bank had the highest number of users and customer deposits among the city’s eight digital banks as of 30 June 2024. Source: Interim reports of 8 digital banks.
2. 2. Visa Risk Datamart, Global, FY22 Q1 – Q4 Token Fraud Rate vs PAN Fraud Rate by PV for merchants with over 1,000 CNP token transactions per month per country. Merchant’s individual results may vary.
3. 3. VisaNet, Oct–Dec 2022. Visa credit and debit card-not-present transactions for tokenised vs non-tokenised credentials in the AP region. Auth rate is defined as approved authorisations divided by total authorisation attempts based upon first attempt of a unique transaction.

Media enquiries

Please contact: media@za.group

About ZA Bank

ZA Bank, licensed by the Hong Kong Monetary Authority in 2019, is Hong Kong's first and largest digital bank. With more than 800,000 users as of 30 June 2024, it leads the city’s digital banking sector in customer base and deposits. ZA Bank’s “Community-Driven” approach actively involves users in product development, resulting in tailored financial services for individuals, SMEs, and Web3 enterprises. The bank offers a comprehensive range of services including banking, investment, insurance, and business solutions. Recognised as “Virtual Bank of the Year – Consumer (Hong Kong)” by The Asset and “Hong Kong: Rising Star” by Euromoney, ZA Bank continues to innovate in Hong Kong’s financial landscape. It operates as a subsidiary of ZA Global, established in 2017, to explore global fintech and insurtech opportunities. For more information, visit https://bank.za.group. 

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.